Supreme Court Rules Same-Sex Marriage Legal Nationwide!!
We heard the news Friday morning about 9am at the shop as we were getting ready for our weekend at the Twin Cities PRIDE Festival and we couldn't help but to jump into action! We had Stan, one of our designers, come up with a sweet Love Wins designs and we were able to have 200+ shirts boxed and ready to go to the festival by noon! We kept it simple by doing a sweet rainbow split fountain print.
Needless to say, we SOLD OUT at the festival! Alex had to go back to the print shop on Saturday night and stayed there until midnight printing more tanks and tees for Sunday, the last day of the festival. This was a perfect example of what social listening can do for your business.
This design and our decision to act on this news was to show our support and excitement for the LGBT community. Congratulations!
Sneak peak at the design thought process and event set-up.
